GOALLaunch the fall releaseAUDIENCEDesign-led teams
Written →campaign system / online
Launch the campaign. Not the ticket.
Build the landing page, the offer, the signup flow and the follow-up in one place. Publish it on your own domain the same afternoon the idea lands.
campaign.luminax.live248visitors now
Published →AA
Applied →AaDisplay / 72Text / 16
Composed →Launch before
the moment passes.
A51.8%B48.2%
Measured →184new leads
Synced →001/ 683
PRODUCT LAUNCHPAID SOCIALEVENTSWAITLISTSEVERGREENBRAND SYSTEMSGROWTH LOOPS
01/ 07
THE CAMPAIGN SYSTEMFour connected surfaces.
Four connected surfaces.
One live campaign.
01 / Campaign page
A complete page from one clear brief.
Message, structure, proof and signup flow arrive together.
Build thisTHE FALL COLLECTIONDesigned to
move with you.
move with you.
Join the release ↗
6 sections connectedLIVE
02 / Offer testing
Put two ideas in market before the meeting ends.
Compare the offer, headline and response without rebuilding the campaign.
Build thisTRAFFIC
VARIANT AMake every
launch count.
launch count.
42.6%
5050
VARIANT B · LEADINGLaunch before
the moment passes.
the moment passes.
51.8%
+9.2% confidence
03 / Lead capture
Every response lands somewhere useful.
Review signups, source and status in one live list.
Build thisSOCIALPAGEEVENT
QUALIFY
04
04
LIVE INTAKE listening
NSNina S.Paid socialQualified
AMAlex M.Launch pageNew
JCJamie C.EventQualified
RKRiley K.WaitlistReview
04 / Analytics
Read the campaign while it is still moving.
See attention, form starts and conversions by version.
Build thisACTIVE VISITORS1,284
CONVERSION24.8%
CAMPAIGN B
+17.4%
+17.4%
LIVE PERFORMANCEOne campaign.
One campaign.
No missing numbers.
CAMPAIGN CONVERSION24.8%DAY 16 / 16
LAUNCH
WINNER SET
38%Reach the form
31%Start on first scroll
184Signups today
17%Lift from the winner
Campaigns should move at the speed of the idea.
BRAND TEAMSGROWTH TEAMSPRODUCT MARKETINGCREATIVE STUDIOSFOUNDERS
CAMPAIGN RECIPES
Start with a proven shape.
Browse the playbookbrief: one clear offer
goal: one measurable action
publish: today(01)
01
CAMPAIGN RECIPE
Product launch
Announcement · demo · signup
READY WHEN YOU ARE
Launch your first pageShip while it still matters.
LuminaxCampaign systems for teams that move.SIGNAL / 04.28