Most small business sites are a brochure nobody reads. The useful version answers three questions in five seconds: what is this, can I trust it, how do I book.
The shape
- 1One clear promise above the fold
What you do and where you do it. No carousel.
- 2Proof immediately after
Photographs of the real place, real reviews, real faces.
- 3A booking path that never leaves the page
Service, time, deposit, confirmation email. Four steps maximum.
- 4Local search metadata
Structured data for the business, hours, and location so maps and search results are correct.
Spec sheet
Spec sheet — local service business
- Pages
- Home, Services, Book, About, Contact
- Backend
- Bookings table, deposits, confirmation email
- Auth
- Optional — staff-only admin
- SEO
- LocalBusiness structured data, per-page metadata, sitemap
- Motion
- Restrained: fades and small rises only
Build a site for a local service business.
Pages: Home, Services, Book, About, Contact.
Home: one clear promise above the fold with the town name, then real
proof (photos, reviews), then a booking CTA that scrolls to the form.
Book: service picker, next 7 days of slots, deposit at booking,
confirmation email to customer and owner.
Admin: staff-only page listing upcoming bookings with cancel/reschedule.
SEO: LocalBusiness structured data, opening hours, per-page metadata.
Design: warm and plain-spoken, generous spacing, no gradients,
photography does the heavy lifting. Motion restrained.Paste it as your first message, or send it straight through.Build with Luminax
Copies the spec into a new project and starts the run.
Build this with LuminaxStill wondering something?
The assistant answers from these pages only.